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From Influencers Marketing to Audience Marketing
As experts in the advertising industry, we understand the importance of social networks in marketing strategies. Addressing the audience that we're really interested in is the great lesson that the digital market has recently left us. It is not surprising that...
From Influencers Marketing to Audience Marketing
As experts in the advertising industry, we understand the importance of social networks in marketing strategies. Addressing the audience that we're really interested in is the great lesson that the digital market has recently left us. According to the IAB, 85% of...
Worldwide ePublishing revenues will exceed $10B in 2019
Digital content is gaining more and more relevance, and ePublishing is one of the most exciting sectors. That’s why we have carried out a new study focused on ePublishing (newspapers, magazines and digital books) and its impact on the global market. The value of...
Proud to be among the best Internal & Digital Comms projects!
At Telecoming, we had an exciting communication challenge: inform, inspire and engage a high-performance team made up of 142 talents from 23 nationalities with an average age under 31 years old. #CrazyEnergy We believe that good internal communication encourages pride...
Let’s talk about data! What is it used for?
Data can be used for many different analytics and scenarios. There are lots of data types that companies use to target potential customers. These can be cookies, device ID, fingerprints and many others able to generate information to provide relevant content. As you...
RCS is already a successful case study
RCS, “rich communication services”, is a communication protocol that enables users to transmit multimedia and products in richer messages. This innovation is a game changer because it simplifies the messaging users’ experience among different digital platforms. Why...
The origin, the future and the challenge of DCB
John BaRoss, Founder & President FINCCLUDE Inc., is a Product Development Director with more than 20 years of experience and an international expert of Direct Carrier Billing. We had the opportunity to discuss with him about the origin, the future and the...
Mobile gaming revenue on track to reach EUR 412M this year in Spain
We have recently launched new research on the gaming sector, demonstrating its relevance in the online content market. Mobile gaming worldwide revenue could surpass EUR 90.000M this year and will reach EUR 124.883M by 2023. Europe accounts for 22% of the global market...
The trends & future of data
The volume of data has increased massively over the last few years, and it is expected to grow even more. The post The trends & future of data appeared first on Telecoming | Technology to monetize digital services. Source: Telecoming ad-tech
The trends & future of data
The volume of data has increased massively over the last few years, and it is expected to grow even more. The post The trends & future of data appeared first on Telecoming | Technology to monetize digital services.
Rouge AdTech Agency publications are edited by the Telecoming editorial team.
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