The value of personalizing marketing and e-commerce experiences has been recognized for almost a decade now. However, many brands still find it challenging to collect the data required to build a genuinely personalized CRM system while retaining the trust of their customers. In this article, we’ll look at the key concerns that customers have, how these impact the way you can personalize your marketing, and outline some best practices for doing so.
Consumption in general, its trends, growth and innovations are closely linked to the payments industry. The online commerce ecosystem has consolidated digital payment, which in recent months seems to be constantly growing.
Just like any other market, eCommerce businesses need to pay attention to the content they're publishing. Your content marketing strategy plays a key role in building brand awareness and creating a positive brand image. It also helps you make your brand more...
Whether you’re a company that provides customer management solutions or sells coasters, you can benefit from implementing an interactive content strategy. Studies show that interactive content achieves far more customer engagement than standard content. Here are some tips to keep in mind when creating interactive content that can drive audience engagement!
It is clear that things have changed, and the only way to survive is to adapt to the newly established model. When facing changes, we are uncertain and curious to try new media and formats and, above all, to see the results and evaluate them.
The digital shopping world is incredibly competitive, and it’s constantly growing. If you want your website to produce enough conversions to keep your head above water, you’ll have to follow a few do’s and don’ts.
SUBSCRONOMICS is a term used to define the crucial role technology has in models based on recurring revenues. Find out here!
We have recently limited in-person interactions, relying on technology as a new channel to communicate, operate and manage our daily stuff. Far from standing still, banks and payments players are already integrating technology into all their processes. Have a look!
We know that properly optimizing an eCommerce is not an easy task, but here you have a few tips to achieve it! In any business, one of the most important aspects is to ensure profitability. It is essential to consider the proper functioning of technological tools, logistics, payment methods, user experience, etc. Here are some tips to increase your potential. If you are interested, read on!
Here are some of the ways AI and big data are revolutionizing the way we do business and sell.