“A picture is worth a thousand words”: This saying is ideal when discussing the success of online video in marketing strategies. For advertisers, video marketing campaigns have become a cornerstone within their overall strategies and an effective way to increase brand...

  At Telecoming we are specialists in Direct Carrier Billing (DCB) and our latest research points out to the fact that Spanish mobile users approximately spend at least 26€ per year via DCB on mobile contents. On our previous research, under the name Evolution and...

AfricaCom has become one of the key gatherings of the mobile industry and this year we could not miss out on the opportunity of attending, especially since we have been shortlisted in its annual awards. It’s an event that brings together experts in telecommunications...

Last Friday our IT Managing Director, Adrián Gallegos took part in Microstrategy’s Symposium Series in Madrid presenting Microstrategy’s contribution towards data processing at Telecoming. Microstrategy is a company specialized in helping organizations transform data...

  New generation technologies are expected to enhance the use of the existing spectrum. Nonetheless, they also open the gate to new opportunities and challenges. At the end of the day, their social impact always brings them into the spotlight. This is precisely the...

As we have discussed on other occasions, our most valuable asset is our team. It’s made up of 117 professionals with completely different backgrounds. In this sense, one of our most differential characteristics is our international profile: 17 nationalities and 15...

Live video streaming has become a daily habit for many and according to the IAB there are a series of drivers which contribute to its increase in penetration. In this sense, 70% of consumers globally surveyed by the IAB watch digital content at least once a day and...

  We made it again! Not only are we officially ranked for the third year among Spain’s Top 100 Best workplaces in Actualidad Económica’s prestigious Ranking, but we have also managed to climb up the ladder. We have managed to rise 23 positions in relation to last...

Machine Learning has achieved a predominant role in business conversations. However, before looking into its specific contribution towards advertising it’s worth reviewing what this term really means. Machine Learning entails data identification and treatment and...