As we announced on September 12th, we have signed an agreement to become the official distributor of Real Madrid mobile content. Yesterday we announced that this deal has become more extensive and we will also offer the football club’s content through African mobile...
The importance of sports content in today’s society is unquestionable. When the internet didn’t exist, and we had no access to digital content, we would communicate information through newspapers, written letters or even word mouth. Never we would have thought that...
The technology applied to the effectiveness of advertising campaigns seems something essential and innate of digital advertising, it doesn’t seem something new, and maybe it’s because it’s not. The post Technology and digital Advertising, a perfect...
The technology applied to the effectiveness of advertising campaigns seems something essential and innate of digital advertising, it doesn’t seem something new, and maybe it’s because it’s not. The post Technology and digital Advertising, a perfect...
Industry experts have spent decades defining the concept of AdTech. From Telecoming, through our Rouge agency, we are interested in championing this term. That’s why today we dedicate a moment to think about its meaning and its impact in the advertising world....
Advertising can no longer be conceived without the Internet. Different formats of digital advertising are already integrated into marketing strategies. Digital media has experienced a growth of 13.5% over 2017, according to the report of the IAB Advertising Investment...
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