Sports content, the future is digital

Sports content, the future is digital

The importance of sports content in today’s society is unquestionable. When the internet didn’t exist, and we had no access to digital content, we would communicate information through newspapers, written letters or even word mouth. Never we would have thought that...

Technology and digital Advertising, a perfect match

The technology applied to the effectiveness of advertising campaigns seems something essential and innate of digital advertising, it doesn’t seem something new, and maybe it’s because it’s not. The post Technology and digital Advertising, a perfect...
Technology and digital Advertising, a perfect match

Technology and digital Advertising, a perfect match

The technology applied to the effectiveness of advertising campaigns seems something essential and innate of digital advertising, it doesn’t seem something new, and maybe it’s because it’s not. The post Technology and digital Advertising, a perfect...
Technology and digital Advertising, a perfect match

Technology and digital Advertising, a perfect match

Industry experts have spent decades defining the concept of AdTech. From Telecoming, through our Rouge agency, we are interested in championing this term. That’s why today we dedicate a moment to think about its meaning and its impact in the advertising world....
Digital Media: trends you need to know

Digital Media: trends you need to know

Advertising can no longer be conceived without the Internet. Different formats of digital advertising are already integrated into marketing strategies. Digital media has experienced a growth of 13.5% over 2017, according to the report of the IAB Advertising Investment...