Last week we hosted in our office the MMA’s event, Tackling Mobile Ad Fraud, to brought together players experienced in mobile fraud. This initiative comes after the recent incorporation of Rouge AdTech Agency as a new partner of the Mobile Marketing Association....

Here’s something that you might not already know. Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has no reason for not being able to deliver on these...

Users are already choosing digital ticketing as a suitable option to buy tickets for transport, sports events, concerts and other entertainment shows. That’s why in Telecoming, we have carried out an analysis of digital ticketing, one of the markets with the highest...

Rouge Agency firmly believes that the interaction between brands and users is changing promoted by technology.  Our Agency Director, Verónica Hernández, speaks to El Publicista about the promising future that the advertising market is facing thanks to the irruption of...

Google published last June  infographic about the digitalization of the telecommunications market. The user of telco services has changed the way he buys. If in 2013 almost 7 out of 10 users use different channels, today the web dominates, and the need to consult...

Successful content is the one that runs like wildfire through our social networks. There are a lot of factors affecting the reach of our publications. Here there are some tips to spread your content virally. Expand your network and find your audience If you use social...

We’re back on the list! One more year, we have been recognised by El Mundo and Actualidad Económica as one of the best companies to work in Spain. Our team, made up of 23 nationalities, is our most valuable asset. We believe in the power of diversity and the...

Digital content is gaining more and more relevance, and ePublishing is one of the most exciting sectors. That’s why we have carried out a new study focused on ePublishing (newspapers, magazines and digital books) and its impact on the global market. The value of...