Monetizing digital content enables publishers to make their business more profitable. But, at the same time, the competitive environment drives them to create better content and look for ways to maintain users’ loyalty and satisfaction. Here’s where customer journey mapping steps in, allowing the publishers to understand their audience better to provide the content they need and the experience they deserve. Let’s see how customer journey mapping works and what benefits it can bring to your digital platform.

Brand identity is key to customer loyalty. It’s the first thing that people notice about a company, and it can make or break your business. If you want to stand out from the crowd, you need to ensure that your branding reflects who you are as an organization.

Technological advances have made automation a must for many businesses. Making processes simpler is one of the goals automation seeks to achieve. Automation streamlines and measures workflows and simple activities, by digitizing actions that are repetitive in your business. In this article, you will learn how to reach your audience through this process.

Digital marketers know the importance of choosing the right word at the right moment. Luckily, there are seductive copywriting techniques that help marketers persuade and captivate their target audience. If you want to know what they are, keep reading. We’ve made a list of the seven best seductive copywriting techniques you need to start using today.

We are happy to announce our international expansion in Canada. We entered the Canadian market to promote digital entertainment in partnership with mobile operators.

Discover the keys to success in the E-Commerce Business

There is no doubt that the last 2020 was an important year for the evolution of mobile advertising. Users have been using this device more than ever as a tool for communication, entertainment, shopping, etc. And it seems to be just the beginning! In this context, the question is: how will mobile advertising evolve? If you are interested, read on!

As we know it’s not always easy to find the time to read and keep up to date, we’ve created a top 5 of our most useful blog articles so you don’t miss a thing. As you know… the technology ecosystem is constantly evolving. If this interests you, we invite you to keep reading!

Verónica Hernández, Director of our Adtech Agency Rouge, talked to El Publicista about new advertising models consolidation.

Cloud computing reduces operational costs by eliminating the need for installing an IT infrastructure. In this post, we explore how Cloud computing makes it easy to adopt new technologies that enhance customer service delivery, bypassing the need for IT. But first, let’s start by answering the basic question. How does cloud-based computational revolution transcend Information Technology? Read on to learn more.