Cashless payments, be part of the trend
Do you remember when we use to pay by cash ou daily expenses? In 2019, this is a past fact. Cashless payments have been on the rise year after year, but the trend is now different. Credit card payments, as well as bank transfers, have become an essential resource for...
European investment in digital advertising will exceed € 57,000 million this year
Rouge Agency, our AdTech agency, has carried out an analysis of the digital advertising industry and its promising future. At the end of this year, the investment in digital advertising in Europe will reach €57.232M, with a growth rate of 22% year-on-year until 2023,...
Digital advertising needs technology to fight against fraud
Last week we hosted in our office the MMA’s event, Tackling Mobile Ad Fraud, to brought together players experienced in mobile fraud. This initiative comes after the recent incorporation of Rouge AdTech Agency as a new partner of the Mobile Marketing Association....
How to use data to improve your marketing
Here’s something that you might not already know. Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has no reason for not being able to deliver on these...
