What many developers and marketers don’t realize is that SEO and UX go hand in hand. Forgoing one to prioritize the other is like making a pizza without the tomato sauce – and no one enjoys eating pizza with no sauce. A site with great UX will become an...
Verónica Hernández, our Director at Rouge Adtech Agency, talks to El Publicista about the digital advertising market in these uncertain times. Although you can read the full interview here (in Spanish), we share with you the best statements. What is the best strategy...
Over the years, the content marketing industry has transformed completely, enabling the practice of publishing content in many different forms. We might think to build a great website and offering amazing products or services is a foolproof way of achieving corporate...
We do need to transform sales workflows. This strong idea has become even stronger in the last months. But, what do we have to transform? Or shall we be talking about evolving instead of transforming sales? Sales have been evolving for a while, and have been...
Video marketing is a powerful tool. Today, 95% of all marketers are using it and plan to continue doing so throughout 2020. As the video marketing landscape evolves, your approach should, too. You need to position your brand above the competition. This means using...
The evolution of society has brought technological innovation that only a couple of decades ago, would have seemed just crazy ideas. The entertainment industry, like many others, is impacted by these developments. OTT platforms are a piece of great evidence: digital...
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